49% enjoy both contemporary and traditional styles
Started an average of 14.2 quilting projects in the last 12 months
Rotary cutting (91%), Machine Piecing (87%), Machine Quilting (67%) and Hand Quilting (65%) are the most-used techniques
76% have a room in their home dedicated to quilting and sewing
Other Interests
65% Sew
47% Make Christmas Decorations
49% Embroider
78% Read for Pleasure
63% Walk for Exercise
48% Flower Garden
43% Enjoy Home Decorating
Quiltmaking Tools & Supplies
Total value of quiltmaking tools and supplies, NOT including fabric: $4,543
32% own more than $5,000 worth of quiltmaking tools and supplies, NOT including fabric
Invested an average of $624 in "Big-ticket" quilting equipment last year. Big-ticket items include sewing machines, quilting frames, cutting tables, etc.
Spent an average of $265 on other miscellaneous quilting supplies last year, including rulers, rotary cutters, scissors, notions, etc.
Sewing Machines
Dedicated Quilters own an average of 2 sewing machines
24% of Dedicated Quilters have purchased a new sewing machine in the last 12 months, spending an average of $1,573 on that purchase.
They spent an additional $231 on accessories for their machine, i.e. special attachments, feet, software, etc.
13% of Dedicated Quilters plan to purchase a new machine in the next 12 months. They are planning to invest an average of $1627 in a new machine.
Quilting Books & Magazines
Dedicated Quilters cite quilting books and magazines as their most frequently used source for obtaining quilting information
Dedicated Quilters purchased and average of 5 quilting books last year
$21 was the average price of the Dedicated Quilters' most recent book purchase
Average annual quilt book expenditure: $105
Favorite place to purchase quilting books: Quilt Shop 57%, Fabric Store 34%, and Mail Order Catalogs 33%
Dedicated Quilters subscribe to an average of 3.7 quilting magazines
They spend an average of $51 dollars each year on quilting magazine purchases
They spend an average of 5 hours each month reading quilting magazines
Fabric
On average, Dedicated Quilters bought 96.5 yards of fabric specifically for quiltmaking projects over the last 12 months spending $667 on those purchases
Fabric prices average $6.91 per yard
Almost all Dedicated Quilters (97%) purchase primarily 100% Cotton fabrics followed by Cotton Flannels (41%), Hand-dyed fabrics (27%) and Batiks (25%)
85% of the fabric that Dedicated Quilters purchased in the last 13 months was patterned fabric (not solids). Their favorite patterns are small-scale floral prints (80%), tone-on-tone neutrals (69%), holiday prints (67%), print solids (60%), small-scale novelty prints (53%) and plaids (50%)
36% of Dedicated Quilters favor the Jewel Tone color scheme, 28% prefer pastels, and 22% choose a "country" color scheme most often.
Dedicated Quilters estimate the average dollar value of their fabric "stash" to be $2,407. Five percent of Dedicated Quilters admit to owning over $10,000 worth of fabric and spent an average of $2468 on additional fabric purchases last year
Fabric purchases account for 43% of total quilting industry expenditures
Dedicated Quilters purchased over 106.6 million yards of fabric in the last 12 months--specifically for quilting projects. Computers & The Internet
76% of Dedicated Quilters own a personal computer; 97% of those computers have CD-ROM
93% of those computers are IBM-compatible vs. 9% Macintosh
70% of Dedicated Quilters have accessed the Internet in the last 30 days
57% log-on to the Internet every day, logging on an average of 1.3 times a day
64% of Dedicated Quilters have accessed quilting Internet sites in the last 30 days
The average Dedicated Quilter who is online spends 2.1 hours each week visiting quilting websites
Primary reasons for visiting quilting internet sites include: To find out about quilting products (58%), To learn new tips and techniques (57%), To receive free quilt patterns (53%), To get free block patterns (50%)
Fabric, quilting books and patterns are the items most frequently purchased online
Shopping Preferences
Top five characteristics valued in a retail store
Wide variety of fabrics - 93%
Friendly store personnel - 78%
Knowledgeable sales people - 78%
Convenient store location - 74%
Offers good sale prices - 62%
Quilt Shows
Dedicated Quilters attended an average of 2.1 quilt shows in the last 12 months%
Dedicated Quilters spent an average of $339 on the last quilt show they attended%
89% of Dedicated Quilters have visited a quilt show; 54% have visited an "out-of-town" show, traveling an average of 506 miles round trip%
Primary reasons for attending quilt shows: to see quilts (98%), to see the newest products (69%), to buy quiltmaking supplies (65%)%
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